Dr. Hennen's Products I
2020-2021 | client (Cell-IQ)
About: Cell-IQ (with products under the Dr. Hennen's name) is a group of people who have come together through a passion for creating natural products that make a difference, without compromise. With backgrounds in large global supplement companies and the drug industry, they have come together to do something unparalleled. 7 people, 3 Ph.D scientists, one heart, vast possibilities.
Summary: In the 2 years I have done work for them, I have had the joy of designing their packaging such as the 3 above: Hemp Relief (concept (redesigned): heavily "botanical" to reflect all the ingredients in the product), Immune Boost (concept: a immune supplement product that would combine the best of nature and science for incomparable efficacy), and Super Immunity (concept (renamed / redesigned): to create a soothing and healing design message on the product's ability of premium transfer factor supplement to shield and fortify the immune system) as well as their ebook, amazon slides, graphics, & billboard layouts. My approach as a portfolio piece was to layout areas that highlighted certain items that would show off the brand's strong-suit and the styling of their products.
fonts used: Hemp Relief (Drone Ranger, Underland, Source Sans Pro) / Immune Boost (Heebo, Museo Slab, Rajdhani, Montana Rough, Source Sans Pro) / Super Immunity (Proxima Nova, Museo Slab) / ebook (Proxima Nova, Museo Slab, Georgia).
credits: Designed under Lettermuse Studio (Owner of Katrina Sutton) / Direction by Ben Pollock (COO) and Team (William Hennen, David Warren, Meredith Pond, and Scott Anderson).
credits: Designed under Lettermuse Studio (Owner of Katrina Sutton) / Direction by Ben Pollock (COO) and Team (William Hennen, David Warren, Meredith Pond, and Scott Anderson).
