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Vita Nutra Supplements
2022 | client (Cell-IQ)
About: Cell-IQ (with products under the Dr. Hennen's name) is a group of people who have come together through a passion for creating natural products that make a difference, without compromise. With backgrounds in large global supplement companies and the drug industry, they have come together to do something unparalleled. 7 people, 3 Ph.D scientists, one heart, vast possibilities.
Summary: A second brand (aka, sister brand) to the Dr. Hennen's Supplement Set, 5 products were developed under the Vitra Nutra brand. The rainbow color spectrum of the packaging like the Dr. Hennen's set is playfully based off of the nutritional fruits and veggies that give us our vitamins and minerals that our bodies need daily. The label design was also set up minimalistic and right to the point such as their brand callout and the type of product it is directed for. My approach as a portfolio piece was to layout areas that highlighted certain items that would show off the colorful brand's styling of their products.
Fonts used: Poppins, Interstate, Tisa Pro
Credits: Designed under Lettermuse Studio (Owner of Katrina Sutton) / Direction by Ben Pollock, George Fei, and Team (William Hennen, David Warren, Meredith Pond, and Scott Anderson).
Credits: Designed under Lettermuse Studio (Owner of Katrina Sutton) / Direction by Ben Pollock, George Fei, and Team (William Hennen, David Warren, Meredith Pond, and Scott Anderson).
